Long before I ever preserved a wedding bouquet, I was an artist. This is the story of my mom, my Grandpa Jack, a converted chicken coop, my first oil painting, and the easel that eventually found its way into my studio.

After exhibiting Heirblooms at my first wedding show, I came home with more than leads. Here are seven things I learned about booth design, signage, QR codes, visitor behavior, and introducing something people haven't seen before.